Advertising is not just giving a link to another site - some sites are well known to the extent that nicknames are just as bad. The usual punishments apply here as they do to giving links.
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I submitted my assignment and the originality report flagged up 8% of my work. Like 6% was one of my references in my reference list (ikr) and the last 2% was a random sentence.
Also joined Tinder for the bants and I've got a match and he's really cute and we've been talking for a couple of days and he's on my course but he's like 22? He might move home when he finishes Uni and it would be awful cos he lives in Sussex and it's so far away.
Typically, 1 - 10% is expected, especially if you're quoting publications and the like. I've asked many teachers/professors and they say they only really care when the report spits out numbers higher than around 30%.